Recently, the export business promotional video in seven languages ​​produced by CCTEG and Industry International was successfully completed and officially launched. This is an important achievement for Science and Technology International to implement the international development strategy of the group company, and it is also a powerful practice for the international communication of China Coal Industry's brand.

The promotional video covers seven languages: Chinese, Russian, Turkish, English, Mongolian, Indonesian and Vietnamese, fully covering the key areas involved in China Coal's overseas business. The promotional video systematically showcases China Coal's core capabilities and international project cases in the fields of design and construction, equipment development, mine safety, green and low-carbon, and diversified businesses. It aims to tell China Coal's story well and polish China Coal's brand in the language most familiar to overseas customers. At present, this promotional video has been used in overseas exhibitions in Mongolia, Indonesia, Russia, Kazakhstan and other countries, and has been highly recognized by overseas customers and achieved good international communication effects.

Science and Industry International worked with the Group Company’s Party Committee Propaganda Department, Operations Management Department, Reform and Development Department, Science and Technology Development Department and related enterprises to conduct repeated research and careful polishing from script design, material collection, multi-lingual translation and dubbing to post-editing, and finally completed the film, injecting new vitality into the Group Company’s brand image.

CCTEG and Industry International will take the launch of this multi-lingual promotional video as an opportunity to continue to leverage the professional advantages of the export business platform, continuously improve its international communication capabilities and overseas brand influence, and contribute more to the international development of the group company.